'Because we're afraid of feeling'

I love this sentiment. Failure is a magical thing in life and we should all do more of it, as quickly as possible. Peter Bregman for HBR in a post titled The Unexpected Antidote to Procrastination:

And when you fell — because if you take risks, you will fall — you'd get back on the board and paddle back into the surf. That's what every single one of the surfers did.

So why don't we live life that way? Why don't we accept falling — even if it's a failure — as part of the ride?

Because we're afraid of feeling.