John Gruber in All the Mashed Potatoes:
I’m not arguing that Apple is not also a ruthless and greedy competitor. In fact, my piece yesterday had nothing to do with Apple — only Google. (I should have left Android and the iPhone out of it, as that was the only oblique reference to Apple.)
John Gruber can't write anything, ever, without it being about Apple. For better or worse, he's been typecast as the Internet's leading Apple commentator and everything he writes about will be seen through that lens. This isn't a bad thing, just the way it is. Trying to explain that he wasn't talking about Apple seals the deal.