Things That Shouldn't Be

This is me complaining.

I'm so tired of the following terms:

  • "Portal" (as in internal website). This isn't 1997. It's just the web. There's nothing special about it. It's not an excuse to treat it like an internal dump. Create a platform that is useful and doesn't suck. Your staff and internal audience will appreciate it.
  • "E-blast" Blasting anything to anyone isn't a good tactic. Ever. Try targeting well crafted emails to specific audiences.
  • "Microsite" Umm, you mean a website? WTF is a microsite? Don't fragment your web presence across a bunch of sites. Make your primary web platform awesome and keep everything in one place. Everyone will thank you, including those who manage content for your organization.

Please excise these from your vocabulary. Forever.