Brent's Recipe

Following his excellent post on the awful techniques used by most online publications, Brent Simmons took the next step of telling us what he would do instead. Looks like a good recipe to me.

Almost of the above stuff is easy. Most of it is just avoiding stuff that’s stupid, but that lots of publications do. (And that make their jobs harder, for no gain.) The challenge belongs in one place: the quality of the writing. And that’s it.

It's amazing how valuable a post from a guy like Brent can be. He might feel like he's just collecting a bunch of really obvious stuff into one place, but a collection like this is extremely useful to many. If you're involved in producing content and putting it on the web, this list is priceless. Thanks Brent.