Fascinating Look at Steve Jobs

If you haven't already, take the time to read this great interview with John Sculley on his time as CEO of Apple and his relationship with Steve Jobs.

The interview provides some great insight into the 'Steve Jobs Method' of running a company. The main takeaways are:

  • Design for the user experience

  • Deciding what NOT to do is more important

  • Minimalism is essential



Those are three things that many organizations would do well to remember, not just technology companies.